20th April 2024

Models Strategy Choice Strategy Direction Strategy Subjects Strategy Tools

Ansoff’s Extended Growth Vector

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Elements of Ansoff’s Extended Growth Vector:

Extended Product and Market Strategy matrix

Principle:

Constitutes growth-options of products and markets

Issues:

Markets might be segments – Products might be needs

Applications:

To determine the growth options

Source of Ansoff’s Extended Growth Vector:

Ansoff (1988)

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