Marketing Models Relationship Marketing Strategy Tools

A classification of relationship types

Facebook

Google

Twitter

Elements of A classification of relationship types:

Transactions, Repeated Transactions, Long-term Relationships, Buyer-seller Partnerships, Strategic Alliance/Joint Ventures, Network Organisations, Vertical Integration

Principle:

The development of transactional to strategic relationships

Issues:

Explicit vs implicit agreement

Culture

Trust and power

Applications:

To classify the relationship type

Source of A classification of relationship types:

The Changing Role of Marketing in the Corporation Frederick E. Webster, Jr. Journal of Marketing Vol. 56, No. 4 (Oct., 1992), pp. 1-17

Aligning the Internal Organisation Branding Business Transformation Capabilities Competetive Advantage Competitors & Customers Managing People Models Stakeholders Strategy Direction Strategy Implementation Strategy Subjects Strategy Tools Success Sustainability/Appropriability Vision, Mission, Objectives

Purpose – The Heart of Business

Aligning the Internal Organisation Change Process Framework Strategy Tools

Entrepreneurship vs Intrapreneurship

Business Transformation Competetive Advantage Models Stakeholders Strategy Implementation Strategy Subjects Strategy Tools