The Extended Marketing Mix 7 P’s
Elements of The Extended Marketing Mix 7 P’s: The Extended Marketing Mix, often referred to as the 7 P’s, is an expansion of the traditional 4 P’s of marketing (Product, Price, Place, Promotion). The...
Category: Relationship Marketing
Types of relationship marketing programs
Elements of Types of relationship marketing programs: Types of Relationship Marketing Programs CUSTOMER TYPE Program Type Individual Customers Distributors / Resellers Institutional Buyers (Business to Business) Continuity Marketing Loyalty Programs Continuous Replenishment and...
Relationship Value Management Framework
Elements of Relationship Value Management Framework: The Value Process: Value Determination – Value Creation – Value Delivery – Value Assessment Customer Value: Customer Attraction – Customer Satisfaction – Customer Retention Employee Value: Employee Recruitment...
Relationship System Interface
Elements of Relationship System Interface: The Market, Customers / Staff / System, Vision, Shared Beliefs, Dialogue, Innovative, Leadership, Ethics / Management / Feedback Principle: Illustrates interdependence that determine the business relationships Issues: A –...
A “Multi-dimensional” relationship marketing ladder of customer loyalty
Elements of A “Multi-dimensional” relationship marketing ladder of customer loyalty: PASSIVE relationship -> Existence of need -> Realisation of need -> SUSPECT Problem recognition ->Information search -> PROSPECT Evaluation ->Choise -> CUSTOMER -> CLIENT Post...
30Rs of relationship marketing
Elements of 30Rs of relationship marketing: Classic market relationships R1 The classic dyad – the relationship between supplier and the customer R2 The classic triad – the drama of the customer-supplier-competitor triangle R3 The...
The Components in CRM
Elements of The Components in CRM: Relationship-Based Interfaces, An Emphasis on Quality, Measure Customer Satisfaction but Manage Customer Service, Invest in People, Maintaining Dialogue with Customers, Setting Realistic Targets and Assessing Performance Principle: Identifies...
Relational Exchange Categories
Elements of Relational Exchange Categories: Category Description Supplier partnerships 1. Goods suppliers Partnership between manufacturers and their goods suppliers 2. Service suppliers Relational exchanges between service providers and their respective clients, for example, advertising...
Transactional & Relationship Marketing Differences
Elements of Transactional & Relationship Marketing Differences: Transactional marketing Orientation to single sale Emphasis on single transactions Discontinuous customer contact Focus on product features Short time scale Little empahsis on customer service Limited commitment...
Simplified Model of Business Relationships
Elements of Simplified Model of Business Relationships: Drivers of business relationships, The nature of Relationships and Outcome of business relationships Principle: Links the past and present behaviours of a business to the future behaviour...
