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Competitors & Customers / Environment External / Industry Forces / Models / Strategy Subjects / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements Lifecycle – Industry: Buyer, competitor and internal needs compared to Industry lifecycle. Relevant to map product or company portfolio to different lifecycle stages. Principle: Emerging industry characteristics: Strong technological uncertainty (absence of dominant design...
Branding / Competitors & Customers / Environment External / Framework / Management / Marketing / Strategy Subjects / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement. Issues: Internal communication to guide...
Competitors & Customers / Complexity/Turbulence / Framework / Risk / Stakeholders / Strategy Direction / Strategy Priority / Strategy Subjects / Strategy Tools / Success
by John Sohn · Published 3rd August 2019
Elements of New 7’s of Competition: Stakeholder satisfaction – Customers as most important stakeholder Strategic soothsaying – Continious improvement based on customer needs Speed – Organisational agility and flexibility Surprise – Create competitive advantage...
Branding / Competitors & Customers / Environment External / Framework / Management / Marketing / Strategy Subjects / Strategy Tools / Success
by John Sohn · Published 3rd August 2019
Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic – lifestyle and personality …....
Competitors & Customers / Environment External / Framework / Strategy Tools
by John Sohn · Published 2nd August 2019
Elements of Competitor Strategy Analysis: Competitor objectives, strategy, assumptions and capabilities Principle: Key competitor strategic analysis Issues: Uncertainty of rapid changing future – Increasing organisational empowerment (fluid organisations and strategy) – Implementation without organisational...
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