Category: Success

New 7’s of Competition

Elements of New 7’s of Competition: Stakeholder satisfaction – Customers as most important stakeholder Strategic soothsaying – Continious improvement based on customer needs Speed – Organisational agility and flexibility Surprise – Create competitive advantage...

Rejuvenating the mature business

Elements of Rejuvenating the mature business : Galvanize – start a recovery processSimplify and consolidateBuildExert leverage Principle: Rejuvenation is rather to be achieved in the four steps than a one-off project Issues: Mature business: “One...

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic – lifestyle and personality …....

Balanced Scorecard

Balanced Scorecard Elements of Balanced Scorecard: Goals & Measures of Financial, Customers, Internal Business Processes, Learning and Growth Principle: Balancing financial objectives to critical success factors as process capabilities, customer satisfaction and learning/change Issues:...