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Branding / Information / News
by John Sohn · Published 30th July 2018 · Last modified 2nd August 2019
To be able to discuss Branding, you need to know what a Brand is. There are several definitions and terms that intends to describe the concept Branding. Chernatony and Dall’Olmo Riley (1998) Argue that...
How to pass an MBA Exam – at A level Prepare your notes in teams Study the case in teams One week (5-6 days) away from the world Question and listen to each other...
Following the below five steps, will assist in alignment of your mind and pen to the expectations of the examining party. You also need to present a clear structure in your answer. At the bottom you will find...
You can access useful notes and tools for business management and strategy development, based on my notes, learning and experience.
On this website, MBA Students and Graduates can find relevant tools, guidelines and examples. The site structure enables exploration and discovery of important linkages, to assist them in learning and preparation.
