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Competitors & Customers / Environment External / Industry Forces / Models / Strategy Subjects / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements Lifecycle – Industry: Buyer, competitor and internal needs compared to Industry lifecycle. Relevant to map product or company portfolio to different lifecycle stages. Principle: Emerging industry characteristics: Strong technological uncertainty (absence of dominant design...
Branding / Competitors & Customers / Environment External / Framework / Management / Marketing / Strategy Subjects / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement. Issues: Internal communication to guide...
Complexity/Turbulence / Environment External / Framework / Risk / Strategy Priority / Strategy Subjects / Strategy Tools / Strategy Validation / Sustainability/Appropriability
by John Sohn · Published 3rd August 2019
Elements of Assessing Environmental Turbulence: Elements of risk and turbulence Principle: Measuring the challenges facing the firm Issues: Market or environment driven strategy determined by turbulence Applications: Evaluating scale of changeability Source of Assessing Environmental...
Competitors & Customers / Complexity/Turbulence / Framework / Risk / Stakeholders / Strategy Direction / Strategy Priority / Strategy Subjects / Strategy Tools / Success
by John Sohn · Published 3rd August 2019
Elements of New 7’s of Competition: Stakeholder satisfaction – Customers as most important stakeholder Strategic soothsaying – Continious improvement based on customer needs Speed – Organisational agility and flexibility Surprise – Create competitive advantage...
Branding / Competitors & Customers / Environment External / Framework / Management / Marketing / Strategy Subjects / Strategy Tools / Success
by John Sohn · Published 3rd August 2019
Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic – lifestyle and personality …....
Environment External / Models / PESTLE / Strategy Subjects / Strategy Tools
by John Sohn · Published 3rd August 2019
PESTLE Analysis Elements of PESTLE Analysis: The different angles that influence the industry and firm Principle: Framework categorizing environmental influence Issues: KSF determined by What customers want What we need to do to survive competition...
Environment External / Industry Forces / Models / PESTLE / Strategy Subjects / Strategy Tools
by John Sohn · Published 2nd August 2019
Elements of Environmental Analysis: The areas to be analysed to determine the external environment Principle: Together with stakeholder analysis the basis of SWOT Issues: Industry structure mapping Attractiveness of industry (5 forces) Segmentation analysis...
Environment External / Industry Forces / Models / Strategy Subjects / Strategy Tools
by John Sohn · Published 2nd August 2019
Elements Lifecycle – Industry: Buyer, competitor and internal needs compared to Industry lifecycle. Relevant to map product or company portfolio to different lifecycle stages. Principle: Emerging industry characteristics: Strong technological uncertainty (absence of dominant design...
Environment External / Framework / Industry Forces / Strategy Subjects / Strategy Tools
by John Sohn · Published 2nd August 2019
Elements of The value network – Industry Structure Map: Overall map of Key Elements of the industry activity chain Principle: Patterns in general have an economic, historical, political or technological rationale Issues: Key influencers...
Environment External / Industry Forces / Models / Strategy Subjects / Strategy Tools
by John Sohn · Published 2nd August 2019
Elements Porter’s Five Forces: Threat of new entrants: Economies of scale, Product differentiation, Capital requirements, Switching cost, Access to distribution channel, Cost advantage independent of scale. Bargaining power of suppliers: Concentration, Substitutability, Vertical integration,...
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