Category: Environment External

Assessing Environmental Turbulence

Elements of Assessing Environmental Turbulence: Elements of risk and turbulence Principle: Measuring the challenges facing the firm Issues: Market or environment driven strategy determined by turbulence Applications: Evaluating scale of changeability Source of Assessing Environmental...

New 7’s of Competition

Elements of New 7’s of Competition: Stakeholder satisfaction – Customers as most important stakeholder Strategic soothsaying – Continious improvement based on customer needs Speed – Organisational agility and flexibility Surprise – Create competitive advantage...

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic – lifestyle and personality …....