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Branding / Competitors & Customers / Environment External / Framework / Management / Marketing / Strategy Subjects / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement. Issues: Internal communication to guide...
Branding / Competitors & Customers / Environment External / Framework / Management / Marketing / Strategy Subjects / Strategy Tools / Success
by John Sohn · Published 3rd August 2019
Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic – lifestyle and personality …....
Elements of Strategic Brand Management Process: The steps and key concepts in the strategic brand management process Principle: Involves the design and implementation of marketing programs and activities to build,measure, and manage brand equity...
Elements of Components of the brand: At the core of the brand lie its tangible features, functions, and aspects of design, price or package. As we move further out, we find the less tangible...
Branding / Management / Marketing / Models / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of The importance of added values: The core product and the product surround accounting for the combined product value. Principle: Identifies the role of added values to the basic features of the brand,...
Branding / Framework / Management / Marketing / Strategy Tools
by John Sohn · Published 2nd August 2019
Elements of B2C vs B2B behaviour – Consumer versus organisational buyer behaviour: Characteristics for de difference in behaviour as well as purchase and decision Principle: Presents the key patterns of buyer behaviour for consumer...
Branding / Framework / Management / Marketing / Risk / Strategy Subjects / Strategy Tools
by John Sohn · Published 2nd August 2019
Elements of Extended versus limited problem-solving in purchase decisions: The extended and limited purchase process in relation to different product types. Principle: The purchase decision will range on a continuum from low to high...
Branding / Information / News
by John Sohn · Published 30th July 2018 · Last modified 2nd August 2019
To be able to discuss Branding, you need to know what a Brand is. There are several definitions and terms that intends to describe the concept Branding. Chernatony and Dall’Olmo Riley (1998) Argue that...
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