Branding Archives - JOHNSOHN.dk

Aligning the Internal Organisation Branding Business Transformation Capabilities Competetive Advantage Competitors & Customers Managing People Models Stakeholders Strategy Direction Strategy Implementation Strategy Subjects Strategy Tools Success Sustainability/Appropriability Vision, Mission, Objectives

Purpose – The Heart of Business

Elements of Purpose: Principle: The “Purpose” model by Hubert Joly is guided by the principle that purpose-driven organizations are more successful and resilient in the long run. It emphasizes the…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools

5 Key Elements in Positioning Statement

Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement.…

Branding Competitors & Customers Environment External Framework Management Marketing Strategy Subjects Strategy Tools Success

Consumer Customer Segmentation

Elements of Consumer Customer segmentation: Geographic – country, region, density, climate …. Behavioural – benefits sought, purchase occasions, usage rate, loyalty status…. Demographic – age, gender, social class …. Psychographic…

Branding Management Models Strategy Tools

Strategic Brand Management Process

Elements of Strategic Brand Management Process: The steps and key concepts in the strategic brand management process Principle: Involves the design and implementation of marketing programs and activities to build,measure,…

Branding Management Models Strategy Tools

Components of the brand

Elements of Components of the brand: At the core of the brand lie its tangible features, functions, and aspects of design, price or package. As we move further out, we…

Branding Management Marketing Models Strategy Tools

The importance of added values – in branding and marketing

Elements of The importance of added values: The core product and the product surround accounting for the combined product value. Principle: Identifies the role of added values to the basic…

Branding Framework Management Marketing Strategy Tools

B2C vs B2B behaviour – Consumer versus organisational buyer behaviour

Elements of B2C vs B2B behaviour – Consumer versus organisational buyer behaviour: Characteristics for de difference in behaviour as well as purchase and decision Principle: Presents the key patterns of…

Branding Framework Management Marketing Risk Strategy Subjects Strategy Tools

Extended versus limited problem-solving in purchase decisions

Elements of Extended versus limited problem-solving in purchase decisions: The extended and limited purchase process in relation to different product types. Principle: The purchase decision will range on a continuum…

Branding Information News

What is a brand? – You need to know when discussing Branding Strategy

To be able to discuss Branding, you need to know what a Brand is. There are several definitions and terms that intends to describe the concept Branding. Chernatony and Dall’Olmo…

Category: Branding