find a way or make your own
Branding / Competitors & Customers / Environment External / Framework / Management / Marketing / Strategy Subjects / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of 5 Key Elements in Positioning Statement: Target market, buyers main problem, key benefit, competitors and features. Principle: Lists the five key elements to describe in any positioning statement. Issues: Internal communication to guide...
Management / Marketing / Models / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of Types of relationship marketing programs: Types of Relationship Marketing Programs CUSTOMER TYPE Program Type Individual Customers Distributors / Resellers Institutional Buyers (Business to Business) Continuity Marketing Loyalty Programs Continuous Replenishment and...
Framework / Management / Marketing / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of Relationship Value Management Framework: The Value Process: Value Determination – Value Creation – Value Delivery – Value Assessment Customer Value: Customer Attraction – Customer Satisfaction – Customer Retention Employee Value: Employee Recruitment...
Management / Marketing / Models / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of Relationship System Interface: The Market, Customers / Staff / System, Vision, Shared Beliefs, Dialogue, Innovative, Leadership, Ethics / Management / Feedback Principle: Illustrates interdependence that determine the business relationships Issues: A –...
Framework / Management / Marketing / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of A “Multi-dimensional” relationship marketing ladder of customer loyalty: PASSIVE relationship -> Existence of need -> Realisation of need -> SUSPECT Problem recognition ->Information search -> PROSPECT Evaluation ->Choise -> CUSTOMER -> CLIENT Post...
Framework / Information / Management / Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of CRM system: CRM applications Examples of functions supported Examples of application Applications that support the analysis of aggregate customer information Marketing Risk management Data mining Applications that support service delivery Sales...
Framework / Management / Marketing / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of 30Rs of relationship marketing: Classic market relationships R1 The classic dyad – the relationship between supplier and the customer R2 The classic triad – the drama of the customer-supplier-competitor triangle R3 The...
Management / Marketing / Models / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of The Components in CRM: Relationship-Based Interfaces, An Emphasis on Quality, Measure Customer Satisfaction but Manage Customer Service, Invest in People, Maintaining Dialogue with Customers, Setting Realistic Targets and Assessing Performance Principle: Identifies...
Framework / Management / Marketing / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of Relational Exchange Categories: Category Description Supplier partnerships 1. Goods suppliers Partnership between manufacturers and their goods suppliers 2. Service suppliers Relational exchanges between service providers and their respective clients, for example, advertising...
Framework / Management / Marketing / Relationship Marketing / Strategy Tools
by John Sohn · Published 3rd August 2019
Elements of Transactional & Relationship Marketing Differences: Transactional marketing Orientation to single sale Emphasis on single transactions Discontinuous customer contact Focus on product features Short time scale Little empahsis on customer service Limited commitment...
You can access useful notes and tools for business management and strategy development, based on my notes, learning and experience.
On this website, MBA Students and Graduates can find relevant tools, guidelines and examples. The site structure enables exploration and discovery of important linkages, to assist them in learning and preparation.
More
27 Mar, 2019
9 Mar, 2016
How to pass an MBA Exam – at A level
2 May, 2009