Elements of A classification of relationship types:

Transactions, Repeated Transactions, Long-term Relationships, Buyer-seller Partnerships, Strategic Alliance/Joint Ventures, Network Organisations, Vertical Integration

Principle:

The development of transactional to strategic relationships

Issues:

Explicit vs implicit agreement

Culture

Trust and power

Applications:

To classify the relationship type

Source of A classification of relationship types:

The Changing Role of Marketing in the Corporation Frederick E. Webster, Jr. Journal of Marketing Vol. 56, No. 4 (Oct., 1992), pp. 1-17