![](https://johnsohn.dk/wp-content/uploads/2016/11/A-classification-of-relationship-types-1024x344.png)
Elements of A classification of relationship types:
Transactions, Repeated Transactions, Long-term Relationships, Buyer-seller Partnerships, Strategic Alliance/Joint Ventures, Network Organisations, Vertical Integration
Principle:
The development of transactional to strategic relationships
Issues:
Explicit vs implicit agreement
Culture
Trust and power
Applications:
To classify the relationship type
Source of A classification of relationship types:
The Changing Role of Marketing in the Corporation Frederick E. Webster, Jr. Journal of Marketing Vol. 56, No. 4 (Oct., 1992), pp. 1-17