Elements of 4 Routes to Strategic Advantage:
List 4 factors / routes
Principle:
The 4 routes to strategic advantage
Issues:
Key Factors for Success: Are they determined correctly
Aggressive initiatives: New technology will affect competition as well.
Relative superiority: distinctive competencies, patents, market share …..
Strategic degrees of freedom: The ability to create change within the organisation, industry or society
Applications:
To determine the Core Competitive Advantage in the company or organisation
Source of 4 Routes to Strategic Advantage:
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Sohndi, Rekesh, Total Strategy, 2nd edition, BMC Global Services Publications 2003