Elements of 4 Routes to Strategic Advantage:

List 4 factors / routes


The 4 routes to strategic advantage


Key Factors for Success: Are they determined correctly

Aggressive initiatives: New technology will affect competition as well.

Relative superiority: distinctive competencies, patents, market share …..

Strategic degrees of freedom: The ability to create change within the organisation, industry or society


To determine the Core Competitive Advantage in the company or organisation

Source of 4 Routes to Strategic Advantage:

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Sohndi, Rekesh, Total Strategy, 2nd edition, BMC Global Services Publications 2003