Elements of Boston Consulting group growth-share matrix:

Products or companies positioned in matrix  in relation to their stage in life-cycle


Cash cow – milk and redeploy the cash flow

Dog – liquidate or divest and redeploy

Star – strengthen competitive position in growth industry

Question – invest as appropriate to secure and improve competitive position


Actions of competitors

Industry involved

“manage cash-cows for growth”, innovate new uses, Hamersmesch, 1986


Create insight into cash needs and potential for earnings

Source of Boston Consulting group growth-share matrix:

(Stern and Deimler, 2006)

Related Models & Sources:

The Experience Curve – Reviewed, Bruce D. Henderson, BCG