Elements of The value network – Industry Structure Map:
Overall map of Key Elements of the industry activity chain
Principle:
Patterns in general have an economic, historical, political or technological rationale
Issues:
Key influencers on profitability in chain
Structural changes influencing chain
Position in chain (market share, scale, geography (most effective national or region) etc)
Competitive strategies in chain a future change
Applications:
To determine current position relative to others in an industry
Assessing dynamics across an industry and identify probable change
Threats and opportunities
Source of The value network – Industry Structure Map:
Porter (1998)