Elements of The value network – Industry Structure Map:

Overall map of Key Elements of the industry activity chain


Patterns in general have an economic, historical, political or technological rationale


Key influencers on profitability in chain
Structural changes influencing chain
Position in chain (market share, scale, geography (most effective national or region) etc)
Competitive strategies in chain a future change


To determine current position relative to others in an industry
Assessing dynamics across an industry and identify probable change
Threats and opportunities

Source of The value network – Industry Structure Map:

Porter (1998)