Elements of The value network – Industry Structure Map:

Overall map of Key Elements of the industry activity chain


Principle:

Patterns in general have an economic, historical, political or technological rationale


Issues:

Key influencers on profitability in chain
Structural changes influencing chain
Position in chain (market share, scale, geography (most effective national or region) etc)
Competitive strategies in chain a future change


Applications:

To determine current position relative to others in an industry
Assessing dynamics across an industry and identify probable change
Threats and opportunities


Source of The value network – Industry Structure Map:

Porter (1998)