Elements of A framework for corporate Identity Analysis:

Corporate Identity via five main groups, Communication & Visual Identity, Behaviour, Corporate Culture, Market Conditions and Product & Services


Principle:

Components constituting the Corporate Identity


Issues:

Balmer & Dinnie, 1999

analyse identity in M&A to assess compatibility and post merger integration


Applications:

To assess and understand the areas of synergy and identity problems


Source of A framework for corporate Identity Analysis:

(Melewar & Jenkins, 2000)