![](https://johnsohn.dk/wp-content/uploads/2016/12/A-framework-for-corporate-Identity-Analysis.png)
Elements of A framework for corporate Identity Analysis:
Corporate Identity via five main groups, Communication & Visual Identity, Behaviour, Corporate Culture, Market Conditions and Product & Services
Principle:
Components constituting the Corporate Identity
Issues:
analyse identity in M&A to assess compatibility and post merger integration
![](https://johnsohn.dk/wp-content/uploads/2016/12/Key-stakeholders-in-Mergers-MA.png)
Applications:
To assess and understand the areas of synergy and identity problems