Elements of Rejuvenating the mature business :
Galvanize – start a recovery process
Simplify and consolidate
Build
Exert leverage
Principle:
Rejuvenation is rather to be achieved in the four steps than a one-off project
Issues:
Mature business: “One whose managers believe themselves to be imprisoned by their environment and unable to succeed”
Rejuvenating with a more entrepreneurial innovative approach, culture and style change
Applications:
To recognize the true state of business, Simplify strategy structure and style, Build new competencies and comp. advantage, Exert leverage of new products, services, markets and opportunities
Source of Rejuvenating the mature business :
Baden-Fuller and Stopford (1996)