Elements of Rejuvenating the mature business :

Galvanize – start a recovery process
Simplify and consolidate
Build
Exert leverage


Principle:

Rejuvenation is rather to be achieved in the four steps than a one-off project


Issues:

Mature business: “One whose managers believe themselves to be imprisoned by their environment and unable to succeed”

Rejuvenating with a more entrepreneurial innovative approach, culture and style change


Applications:

To recognize the true state of business, Simplify strategy structure and style, Build new competencies and comp. advantage, Exert leverage of new products, services, markets and opportunities


Source of Rejuvenating the mature business :

Baden-Fuller and Stopford (1996)