Elements of Six Market Domains of Relationship Marketing:

The market domains Internal, Referral, Influence, Recruitment and Supplier/alliance with Customer Markets as core component


Six domains of Relationship Marketing where strategy can be developed and planned, customers are core


Internal relationships contribute to overall harmony and efficiency. Employee satisfaction and retention often drivers of successful relations elsewhere.

Supplier influence on products and services delivered.

Tangible and intangible value

Competitive advantage determined by higher than average outcomes created by unique resources, RM difficult to copy


To analyse the strategic potential in each domain of Relationship Marketing

Source of Six Market Domains of Relationship Marketing:

Peck et al (1999)