Six Market Domains of Relationship Marketing
Elements of Six Market Domains of Relationship Marketing:
The market domains Internal, Referral, Influence, Recruitment and Supplier/alliance with Customer Markets as core component
Six domains of Relationship Marketing where strategy can be developed and planned, customers are core
Internal relationships contribute to overall harmony and efficiency. Employee satisfaction and retention often drivers of successful relations elsewhere.
Supplier influence on products and services delivered.
Tangible and intangible value
Competitive advantage determined by higher than average outcomes created by unique resources, RM difficult to copy
To analyse the strategic potential in each domain of Relationship Marketing
Source of Six Market Domains of Relationship Marketing:
Peck et al (1999)