Spheres of influence
Elements of Spheres of influence:
Five key planning elements
Principle:
Building arsenal of products and services
Issues:
Core business (Heartland) + logically related interests to
- Manoeuvre competitors
- Rivals encouraged to focus on non conflict
- Less destructive price competition
Fewer new-entry opportunities for changing industry rules
Applications:
To enable and support real influence (power)
Source of Spheres of influence:
D’aveni (2007)