Spheres of influence

Spheres of influence

Elements of Spheres of influence:

Five key planning elements


Building arsenal of products and services


Core business (Heartland) + logically related interests to

  • Manoeuvre competitors
  • Rivals encouraged to focus on non conflict
  • Less destructive price competition

Fewer new-entry opportunities for changing industry rules


To enable and support real influence (power)

Source of Spheres of influence:

D’aveni (2007)