Elements of Strategy / Culture shift – Contingency model:

Minor – Moderate and Major Culture Shift


Determines the level of culture shift, based on change in strategy and culture


Pride, joy, belonging, fulfilment and content

Range, anger and hostility – if isolated or disregarded

Culture change chock (being acquired)

Guardians of tradition needs to be remouved


To determine the level of culture shift

Source of Strategy / Culture shift – Contingency model:

(Garrison, 2002)