Dissertation

Appendix 9 – Simple Business Case

by John Sohn · 29th July 2019

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Appendix 9 – Simple Business Case

Example of a Simple Business Case for a Construction Company:

[+]Governance
[+]Learning Insight
- [+]Litterature review
[+]Management
- [+]Branding
- [+]Entrepreneurship
- [+]Managing Finances
- [+]Managing People
- [+]Marketing
  - [+]Relationship Marketing
[+]Strategy Subjects
- [+]Business Transformation
  - [+]Aligning the Internal Organisation
  - [+]Change Process
  - [+]Information System
  - [+]Learning Organisation
  - [+]Strategy Implementation
- [+]Environment External
  - [+]Competitors & Customers
  - [+]Industry Forces
  - [+]PESTLE
- [+]Environment Internal
  - [+]Capabilities
  - [+]Competetive Advantage
  - [+]Strategic Financial Analysis
- [+]Risk
  - [+]Complexity/Turbulence
  - [+]Sustainability/Appropriability
- [+]Stakeholders
- [+]Strategy Direction
  - [+]Strategy Choice
  - [+]Strategy Priority
- [+]Strategy Validation
- [+]Success
- [+]SWOT and Options
- [+]Vision, Mission, Objectives
[+]Strategy Tools
- [+]Framework
- [+]Models
- [+]Roadmap
[+]Study tips
- [+]Exam
- [+]Theory and research
[+]What is Strategy