![](https://johnsohn.dk/wp-content/uploads/2016/08/Competitive-Analysis-Strategic-Groups.jpg)
Elements of Competitive Analysis Strategic Groups:
Adapt to: geography/vertical integration – price/quality – differentiation/low cost etc.
Principle:
Selecting and grouping competitors by key differentiation parameters
Issues:
Management judgement of parameters
Applications:
Give idea of which strategies seems to be feasible
Source of Competitive Analysis Strategic Groups:
Short et al. (2014)