Elements of Competitor Strategy Analysis:

Competitor objectives, strategy, assumptions and capabilities


Key competitor strategic analysis


Uncertainty of rapid changing future – Increasing organisational empowerment (fluid organisations and strategy) – Implementation without organisational control

Structure of organisation and partners to respond effectively to unpredictable change

Complexity theory: Strebel, 1992 Industry Breakpoints – changing industry nature

Positive feedback: Chakravarty, 1997 Go with the flow – don’t resist

Options theory: Copeland & Keenan, 1998 Keeping options openLuehrman, 1998 Portfolio of options

Strategy as revolution: Hamel, 1996 Resistance to change create ways for new entrants

  1. Identify unshakeable industry beliefs
  2. Search PESTLE discontinuities that create opportunity
  3. Understand core competences
  4. Identify revolutionary ideas that create unconventional strategy

Organisational Responsiveness: Capable of delivering goods effectively and efficiently in short term and adapt and embrace new recipes (creativity and innovation, redundant time, staff diversity, self managed groups) – need to shift organisational logic to make change happen – change top management


Determine key competitors strategy change and reactions

Source of Competitor Strategy Analysis:

Grant (2016)