Elements of Mission Types:
Matrix of difference in Content and the organisations Participation
Principle:
Describes the difference in what drives the organisations Mission in relation to values and/or strategy
Issues:
Lissac & Ross (2001) question value in todays’ complex environment – coherent (acting to reinforce who you are) rather than visionary
Lipton (1996) executives walk do not match vision talk
Applications:
To determine effectiveness of the Mission statement
Source of Mission Types:
Henley Business School