Elements of 5 Key Elements in Positioning Statement:
Target market, buyers main problem, key benefit, competitors and features.
Principle:
Lists the five key elements to describe in any positioning statement.
Issues:
Internal communication to guide in decision making
Real or experienced key benefits
Different customer segments
The influence of sales or service partners
Applications:
To provide the necesssary clarity of purpose.
Source of 5 Key Elements in Positioning Statement:
Henley Business School