Elements of 5 Key Elements in Positioning Statement:

Target market, buyers main problem, key benefit, competitors and features.


Principle:

Lists the five key elements to describe in any positioning statement.


Issues:

Internal communication to guide in decision making

Real or experienced key benefits

Different customer segments

The influence of sales or service partners


Applications:

To provide the necesssary clarity of purpose.


Source of 5 Key Elements in Positioning Statement:

Henley Business School