5 Key Elements in Positioning Statement
Elements of 5 Key Elements in Positioning Statement:
Target market, buyers main problem, key benefit, competitors and features.
Lists the five key elements to describe in any positioning statement.
Internal communication to guide in decision making
Real or experienced key benefits
Different customer segments
The influence of sales or service partners
To provide the necesssary clarity of purpose.
Source of 5 Key Elements in Positioning Statement:
Henley Business School