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Ansoff’s Extended Growth Vector

by John Sohn · 3rd August 2019

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Elements of Ansoff’s Extended Growth Vector:

Extended Product and Market Strategy matrix

Trending
Appendix 2 – Details of CSR History and Stakeholders


Principle:

Constitutes growth-options of products and markets


Issues:

Markets might be segments – Products might be needs


Applications:

To determine the growth options


Source of Ansoff’s Extended Growth Vector:

Ansoff (1988)


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      • 10 year IT update – DeLone McLean Model
      • A classification of relationship types
      • Ansoff’s Extended Growth Vector
      • Ansoff’s Growth Vector
      • Anthony’s Triangle
      • Boston Consulting group growth-share matrix
      • Business Development Paths
      • Casual Loop Modelling
      • Change Architecture and Energy in change
      • Change Architecture Pyramid
      • Communicating Change – Segmenting and Targeting Communication
      • Competitive Analysis Strategic Groups
      • Components of the brand
      • Conceptual Foundations of Relationship Marketing
      • Critical Information Set
      • Customer Portfolio - Three-Dimensional Customer Classification Matrix
      • Development Strategies
      • E-V-R congruence
      • Emergent Strategy Implementation
      • Environmental Analysis
      • Factors Determining Corporate Identity
      • Feasibility of recovery
      • First step explanatory model of culture
      • Five Managerial Mindsets
      • Force Field Analysis
      • Formation Governance and Evaluation Model of Relationship Marketing
      • Game theory – Prisoners dilemma
      • IMP’s Interaction Model
      • Intended Strategy implementation
      • Key Account Management
      • Key Issues in Strategic Financial Analytical Techniques
      • Key Success Factors - KSF
      • Knowledge Management
      • Levels of Change
      • Lifecycle - Industry
      • McKinsey 7’s Framework
      • Mission Types
      • Necessary conditions for Change and Change as a cyclical process
      • Organisational Resources -RBV
      • PESTLE Analysis
      • Porter's Five Forces
      • Porters Generic Strategies Competitive advantage
      • Rejuvenating the mature business
      • Relationship System Interface
      • Simple Competitive Strategy matrix
      • Simplified Model of Business Relationships
      • Single and Double loop learning + Triple loop learning
      • Six Market Domains of Relationship Marketing
      • Stages in the transformation to the pure diversified organisation
      • Stakeholder Power Interest & Circle
      • Stakeholders - Stakeholding in the firm
      • Strategic Alternatives - Development & Growth
      • Strategic Brand Management Process
      • Strategic Leadership and E-V-R congruence
      • Strategic Leadership Requirements
      • Strategic Leadership Roles
      • Strategic Leadership Styles
      • Strategic management
      • Strategic Management of Change
      • Strategic Planning Process
      • Strategic Process
      • Strategies for Declining Industries
      • Strategy / Culture shift - Contingency model
      • Strategy Evaluation – Selection Criteria
      • Strategy implementation
      • Strategy Implementation and Resource management
      • SWOT analysis - TOWS Matrix
      • The Components in CRM
      • The Distruptive Innovation Model
      • The entrepreneur, seeing and activating opportunity
      • The Growth Challenge
      • The Henley Transformational Framework - Change
      • The importance of added values - in branding and marketing
      • The Learning Company
      • The Organisational Aging Process
      • The pyramid of ratios
      • The Strategic Change Process
      • The Ten Key Elements of Strategy
      • The Value Chain
      • Traditional Strategic Change
      • Types of relationship marketing programs
      • Types of Strategic Change
      • Value Based Management
      • Value Net – and game elements
      • Vision & Mission
    • [+]Roadmap
    • 10 year IT update – DeLone McLean Model
    • 30Rs of relationship marketing
    • 4 Routes to Strategic Advantage
    • 5 Key Elements in Positioning Statement
    • A “Multi-dimensional” relationship marketing ladder of customer loyalty
    • A classification of relationship types
    • A framework for corporate Identity Analysis
    • Alternative Growth Strategies
    • Alternative Rewards
    • Ansoff’s Extended Growth Vector
    • Ansoff’s Growth Vector
    • Anthony’s Triangle
    • Assessing Environmental Turbulence
    • B2C vs B2B behaviour - Consumer versus organisational buyer behaviour
    • Balanced Scorecard
    • BOARD GOVERNANCE RISK ASSESMENT
    • Boston Consulting group growth-share matrix
    • Business Development Paths
    • Business to Consumer (B2C) relationship caracteristics
    • Casual Loop Modelling
    • Change Agent - The role of the project manager
    • Change Architecture and Energy in change
    • Change Architecture Pyramid
    • Change Deployment Process
    • Classifying Organisation Structures in relation to Structure, Environment and Strategy
    • Common Size Statement
    • Communicating Change – Segmenting and Targeting Communication
    • Competitive Analysis Strategic Groups
    • Competitor Strategy Analysis
    • Components of the brand
    • Conceptual Foundations of Relationship Marketing
    • Consumer Customer Segmentation
    • Cost Benefit Analysis
    • Critical Gap Radar Chart
    • Critical Information Set
    • CRM system
    • Customer Portfolio - Three-Dimensional Customer Classification Matrix
    • Data Mining
    • Development Strategies
    • Distinctive Capabilities
    • Drivers and Resistors to Relationship Marketing
    • E-V-R congruence
    • Emergent Strategy Implementation
    • Environmental Analysis
    • Establish Critical Change Gaps
    • Extended versus limited problem-solving in purchase decisions
    • Factors Determining Corporate Identity
    • Feasibility of recovery
    • Financial business ratios
    • First step explanatory model of culture
    • Five Managerial Mindsets
    • Force Field Analysis
    • Formation Governance and Evaluation Model of Relationship Marketing
    • Game theory – Prisoners dilemma
    • Hockey stick effect
    • IMP’s Interaction Model
    • Implementation Programme of change
    • Intended Strategy implementation
    • Key Account Management
    • Key Issues in Strategic Financial Analytical Techniques
    • Key Success Factors - KSF
    • Knowledge Management
    • Knowledge Management Development
    • Levels of Change
    • Lifecycle - Industry
    • M&A Decision Making - Merger & Acquisition
    • Mastering Hyper Competition
    • McKinsey 7’s Framework
    • MERGERS & ACQUISITIONS - External Growth and Synergy
    • Mission Types
    • Necessary conditions for Change and Change as a cyclical process
    • New 7’s of Competition
    • Organisational Resources -RBV
    • Organisational Stages - Growth and Change
    • PESTLE Analysis
    • Planning Gap
    • Porter's Five Forces
    • Porters Generic Strategies Competitive advantage
    • Ratio List
    • Ratio List - Profitability, Working Capital/Liquidity, Financial Structure/Investors Criteria, Corporate ratios
    • Rejuvenating the mature business
    • Relational Exchange Categories
    • Relationship System Interface
    • Relationship Value Management Framework
    • Simple Competitive Strategy matrix
    • Simplified Model of Business Relationships
    • Single and Double loop learning + Triple loop learning
    • Six Market Domains of Relationship Marketing
    • Spheres of influence
    • Stages in the transformation to the pure diversified organisation
    • Stakeholder Power Interest & Circle
    • Stakeholders - Stakeholding in the firm
    • Strategic Alternatives - Development & Growth
    • Strategic Brand Management Process
    • Strategic Leadership and E-V-R congruence
    • Strategic Leadership Requirements
    • Strategic Leadership Roles
    • Strategic Leadership Styles
    • Strategic management
    • Strategic Management of Change
    • Strategic Planning Process
    • Strategic Process
    • Strategies for Declining Industries
    • Strategy / Culture shift - Contingency model
    • Strategy Evaluation – Selection Criteria
    • Strategy Evaluation SFA -analysis
    • Strategy implementation
    • Strategy Implementation and Resource management
    • SWOT analysis - TOWS Matrix
    • The Change Kaleidescope
    • The Components in CRM
    • The Distruptive Innovation Model
    • The entrepreneur, seeing and activating opportunity
    • The Fifth Discipline
    • The Growth Challenge
    • The Henley Transformational Framework - Change
    • The importance of added values - in branding and marketing
    • The Learning Company
    • The Organisational Aging Process
    • The Organisational Ecocycle
    • The pyramid of ratios
    • The Strategic Change Chain
    • The Strategic Change Process
    • The Ten Key Elements of Strategy
    • The Value Chain
    • The value network - Industry Structure Map
    • Theory U the process behind profound innovation
    • Traditional Strategic Change
    • Transactional & Relationship Marketing Differences
    • Transactional vs Relationship Marketing
    • Twelve steps in transformational Change
    • Types of relationship marketing programs
    • Types of Strategic Change
    • Value Based Management
    • Value Net – and game elements
    • Vision & Mission
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