![](https://johnsohn.dk/wp-content/uploads/2016/08/Ansoffs-Extended-Growth-Vector.png)
Elements of Ansoff’s Extended Growth Vector:
Extended Product and Market Strategy matrix
Principle:
Constitutes growth-options of products and markets
Issues:
Markets might be segments – Products might be needs
Applications:
To determine the growth options
Source of Ansoff’s Extended Growth Vector:
Ansoff (1988)