![](https://johnsohn.dk/wp-content/uploads/2016/08/Ansoffs-Growth-Vector.png)
Elements Ansoff’s Growth Vector:
Product and Market Strategy matrix
Principle:
Constitutes growth-options of products and markets
Issues:
Markets might be segments – Products might be needs
Ansoff rather simplistic
Applications:
To determine the growth options
Source Ansoff’s Growth Vector:
Ansoff (1988)