Elements of Emergent Strategy Implementation:

Environmental chaos, Competition, Broad Strategic Direction, Organisation structure and systems, Policies and procedures, Organisation knowledge, Empowered managers, Strategic and competitive success


Managers working within strategic direction


Management empowerment and knowledge

Clear direction, culture, shared organisational mission and commitment, innovation and risk, information and PM


To secure fit of strategic capabilities, intent and outcomes

Source of Emergent Strategy Implementation:

(Thompson & Martin, 2005)