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Aligning the Internal Organisation Business Transformation Management Managing People Models Strategy Subjects Strategy Tools

Factors Determining Corporate Identity

Elements of Factors Determining Corporate Identity:

Cultural history, Corporate strategy, CI mix, Corporate reputation, Performance and Environment

Principle:

Identity expressed trough behaviour

Issues:

Fit between tacit reality and strategic vision

Applications:

To assess the combination of communication and symbolism creating image

Source of Factors Determining Corporate Identity:

(Van Riel & Balmer, 1997)

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