PESTLE Analysis
![](https://johnsohn.dk/wp-content/uploads/2016/08/PESTLE-analysis.png)
Elements of PESTLE Analysis:
The different angles that influence the industry and firm
Principle:
Framework categorizing environmental influence
Issues:
KSF determined by
- What customers want
- What we need to do to survive competition
Applications:
Clarify changing opportunities and threats
Source of PESTLE Analysis:
Henley Business School