Elements of Key Success Factors:

Customer demand and competition elements that leads to KSF


These elements are about getting the right product with the right quality and price to the right customer segment


Deliver right product, quality and price to the right customer segment, requiring:

  • Customer knowledge (to meet customer needs)
  • Efficient and effective communication/visibility to customers
  • Efficient design, quality, operational and channel management

Changes in technology or environment over time

Changes in customer demand and competition over time


To determine the elements that are necessary for the firm to achieve the marketing objectives

Source of Key Success Factors:

Grant (2016)