Elements of Key Success Factors:

Customer demand and competition elements that leads to KSF


Principle:

These elements are about getting the right product with the right quality and price to the right customer segment


Issues:

Deliver right product, quality and price to the right customer segment, requiring:

  • Customer knowledge (to meet customer needs)
  • Efficient and effective communication/visibility to customers
  • Efficient design, quality, operational and channel management

Changes in technology or environment over time

Changes in customer demand and competition over time


Applications:

To determine the elements that are necessary for the firm to achieve the marketing objectives


Source of Key Success Factors:

Grant (2016)