Models Stakeholders Strategy Subjects Strategy Tools

Stakeholders – Stakeholding in the firm

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Elements of Stakeholding in the firm:

Shareholders, Employees, Distributors, Intermediaries, Customers, Public, Financial Partners, Government, Producers, Subcontractors, Suppliers and Directors – the stakeholders in the firm

Principle:

Lists the Upstream and downstream stakeholders in the firm

Issues:

Interest and power of influence

Applications:

To determine who to be build relationships to

Source of Stakeholding in the firm:

The Changing Role of Marketing in the Corporation Frederick E. Webster, Jr. Journal of Marketing Vol. 56, No. 4 (Oct., 1992), pp. 1-17

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