Elements of Simplified Model of Business Relationships:

Drivers of business relationships, The nature of Relationships and Outcome of business relationships


Principle:

Links the past and present behaviours of a business to the future behaviour of a stakeholder


Issues:

Stimulate positive behaviours of stakeholders in future by increasing commitment and trust


Applications:

To understand which past actions lead to stakeholder expectations


Source of Simplified Model of Business Relationships:

Morgan & Hunt (1994)