Elements of Stakeholding in the firm:

Shareholders, Employees, Distributors, Intermediaries, Customers, Public, Financial Partners, Government, Producers, Subcontractors, Suppliers and Directors – the stakeholders in the firm


Principle:

Lists the Upstream and downstream stakeholders in the firm


Issues:

Interest and power of influence


Applications:

To determine who to be build relationships to


Source of Stakeholding in the firm:

The Changing Role of Marketing in the Corporation Frederick E. Webster, Jr. Journal of Marketing Vol. 56, No. 4 (Oct., 1992), pp. 1-17