Elements of Stakeholding in the firm:

Shareholders, Employees, Distributors, Intermediaries, Customers, Public, Financial Partners, Government, Producers, Subcontractors, Suppliers and Directors – the stakeholders in the firm


Lists the Upstream and downstream stakeholders in the firm


Interest and power of influence


To determine who to be build relationships to

Source of Stakeholding in the firm:

The Changing Role of Marketing in the Corporation Frederick E. Webster, Jr. Journal of Marketing Vol. 56, No. 4 (Oct., 1992), pp. 1-17