Management Marketing Models Relationship Marketing Strategy Tools

The Components in CRM

Facebook

Google

Twitter

Elements of The Components in CRM:

Relationship-Based Interfaces, An Emphasis on Quality, Measure Customer Satisfaction but Manage Customer Service, Invest in People, Maintaining Dialogue with Customers, Setting Realistic Targets and Assessing Performance

Principle:

Identifies the components in CRM

Issues:

Relationship based: act as small business

Applications:

To analyse the components important to implementation of CRM

Source of The Components in CRM:

(Donaldson & O’Tool, 2002)

Aligning the Internal Organisation Branding Business Transformation Capabilities Competetive Advantage Competitors & Customers Managing People Models Stakeholders Strategy Direction Strategy Implementation Strategy Subjects Strategy Tools Success Sustainability/Appropriability Vision, Mission, Objectives

Purpose – The Heart of Business

Aligning the Internal Organisation Change Process Framework Strategy Tools

Entrepreneurship vs Intrapreneurship

Business Transformation Competetive Advantage Models Stakeholders Strategy Implementation Strategy Subjects Strategy Tools