Elements of The Components in CRM:

Relationship-Based Interfaces, An Emphasis on Quality, Measure Customer Satisfaction but Manage Customer Service, Invest in People, Maintaining Dialogue with Customers, Setting Realistic Targets and Assessing Performance


Identifies the components in CRM


Relationship based: act as small business


To analyse the components important to implementation of CRM

Source of The Components in CRM:

(Donaldson & O’Tool, 2002)