Elements of The Growth Challenge:
Products and Services Output & Customers and Markets Demand
Principle:
To illustrate challenges in matching output and demand
Issues:
Potential synergy from internal/external linkages and alliances
Diversification/focus dilemma
Opportunities for and abilities in transferring skills and competences
Brand exploitation opportunities
Applications:
To generate a more effective and beneficial match
Source of The Growth Challenge:
Thompson and Martin (2010)