Elements of The Growth Challenge:

Products and Services Output & Customers and Markets Demand


Principle:

To illustrate challenges in matching output and demand


Issues:

Potential synergy from internal/external linkages and alliances

Diversification/focus dilemma

Opportunities for and abilities in transferring skills and competences

Brand exploitation opportunities


Applications:

To generate a more effective and beneficial match


Source of The Growth Challenge:

Thompson and Martin (2010)