Elements of The Strategic Change Chain:
The Phases; Unfreeze, Mobilise, Release, Reinforce and sustain
The Content that set direction, create early change, secure behaviour, underpin change and strive for continuous improvement
The Outcomes; Break with past, Build the Energy, Performance lift-off, Embed new culture and Push the limits
Principle:
Linear model striving for continuous performance improvement to sustain change
Issues:
Cost and time
Building a Coalition That Can Make Change happen
Find the right people:
- With strong position power, broad expertise and high credibility
- With leadership and management skills, especially the former
Create Trust:
- Trough carefully planned off-site events
- With lots of talk and joint activities
Develop a Common Goal
- Sensible to the head
- Appealing to the heart
Applications:
To manage the change process
Source of The Strategic Change Chain:
Henley Business School