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Complexity/Turbulence Environment External Framework Risk Strategy Priority Strategy Subjects Strategy Tools Strategy Validation Sustainability/Appropriability

Assessing Environmental Turbulence

Elements of Assessing Environmental Turbulence:

Elements of risk and turbulence

Principle:

Measuring the challenges facing the firm

Issues:

Market or environment driven strategy determined by turbulence

Applications:

Evaluating scale of changeability

Source of Assessing Environmental Turbulence:

Ansoff (1987)

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