Elements of Force Field Analysis:
Forces for change -> Driving forces -> EQUILIBRIUM <- Forces resisting change <- Restraining forces
Principle:
Driving and restraining forces to change
Issues:
Driving forces are logical restraining more emotional
UNFREEZ – CHANGE – FREEZE
(Margerison & Smith, 1989) four key factors of change management:
- Dissatisfaction with present
- Vision of better
- A strategy for implementation
- Resistance
Applications:
Analyse the forces of change