Elements of Force Field Analysis:

Forces for change -> Driving forces -> EQUILIBRIUM <- Forces resisting change <- Restraining forces


Principle:

Driving and restraining forces to change


Issues:

Driving forces are logical restraining more emotional

UNFREEZ – CHANGE – FREEZE

(Margerison & Smith, 1989) four key factors of change management:

  1. Dissatisfaction with present
  2. Vision of better
  3. A strategy for implementation
  4. Resistance

Applications:

Analyse the forces of change


Source of Force Field Analysis:

(Lewin, 1947)