Elements of Key Success Factors:
Customer demand and competition elements that leads to KSF
Principle:
These elements are about getting the right product with the right quality and price to the right customer segment
Issues:
Deliver right product, quality and price to the right customer segment, requiring:
- Customer knowledge (to meet customer needs)
- Efficient and effective communication/visibility to customers
- Efficient design, quality, operational and channel management
Changes in technology or environment over time
Changes in customer demand and competition over time
Applications:
To determine the elements that are necessary for the firm to achieve the marketing objectives
Source of Key Success Factors:
Grant (2016)