Elements of Necessary conditions for change and Change as a cyclical process:
1: AWARENESS/Beginning 2: CAPABILITY/Focusing 3: WILL/Inclusion
Principle:
Tree necessary conditions addressed in cyclical process:
Issues:
Identification of what to change and ambiguous judgement
Likelihood of change and architecture to enhance likelihood
People and organisational issues and how to tackle
Kay, 1993 Distinctive capability: Reputation (brand), Architecture (internal & external), Innovation (change)
Hampden & Turner, 1996 Focus on single factor can bring immediate success but long term failure
Grünig & Kühn, 2001 Evaluation of strategy success, assessing market and competitive strengths:
- Market Position (attractiveness, competitive intensity, market share, growth/decline of market share)
- Market offers (scope and offers, quality and service, add-ons, price, speed, competitive benchmark)
- Resources (sustainability of advantage – rarity, unitability, substitution)
Market based view – outside in
Resource based view – inside out
Applications:
To design a cyclical change process
Source of Necessary conditions for change and Change as a cyclical process:
(Carnall, 2003)