Elements of New 7’s of Competition:

Stakeholder satisfaction – Customers as most important stakeholder

Strategic soothsaying – Continious improvement based on customer needs

Speed – Organisational agility and flexibility

Surprise – Create competitive advantage

Signals – Competitive communication and signals

Shifting the rules – Game theory

Simultaneous or sequential thrust – Well planned moves to create competitive advantage 


Principles to succeed in hyper competition markets


Industry competitive level Porters five forces


Relationship management


To plan and execute competitive strategic advantage within an industry

Source of New 7’s of Competition:

(D’Aveni, 1995)

Related Models & Sources:

The 7’s McKinsey