Elements of New 7’s of Competition:

Stakeholder satisfaction – Customers as most important stakeholder

Strategic soothsaying – Continious improvement based on customer needs

Speed – Organisational agility and flexibility

Surprise – Create competitive advantage

Signals – Competitive communication and signals

Shifting the rules – Game theory

Simultaneous or sequential thrust – Well planned moves to create competitive advantage 


Principle:

Principles to succeed in hyper competition markets


Issues:

Industry competitive level Porters five forces

Disruption

Relationship management


Applications:

To plan and execute competitive strategic advantage within an industry


Source of New 7’s of Competition:

(D’Aveni, 1995)


Related Models & Sources:

The 7’s McKinsey