Elements of Relationship System Interface:
The Market, Customers / Staff / System, Vision, Shared Beliefs, Dialogue, Innovative, Leadership, Ethics / Management / Feedback
Principle:
Illustrates interdependence that determine the business relationships
Issues:
A – senior management involvement or benchmarking info
B – training and motivating
C – Leadership/management capabilities
D – Management systems CRM and performance
E – Management systems Quality in all interfaces
Internal marketing
- understanding and importance of interactions and quality responsibility
- understand and accept mission, strategies, goods, services, systems and campaigns
- motivate and inform new concepts etc, and economic results
- to attract and keep good employees
Applications:
To identify and manage gaps in delivering and executing relationship management
Source of Relationship System Interface:
(Donaldson & O’Tool, 2002)