Elements of Relationship System Interface:

The Market, Customers / Staff / System, Vision, Shared Beliefs, Dialogue, Innovative, Leadership, Ethics / Management / Feedback


Illustrates interdependence that determine the business relationships


A – senior management involvement or benchmarking info

B – training and motivating

C – Leadership/management capabilities

D – Management systems CRM and performance

E – Management systems Quality in all interfaces

Internal marketing

  1. understanding and importance of interactions and quality responsibility
  2. understand and accept mission, strategies, goods, services, systems and campaigns
  3. motivate and inform new concepts etc, and economic results
  4. to attract and keep good employees


To identify and manage gaps in delivering and executing relationship management

Source of Relationship System Interface:

(Donaldson & O’Tool, 2002)